It used to be standard practice to try on clothes or shoes before a purchase; now, consumers order these items online armed with just their sizes and style preference. Beds are being bought without laying in them to test their comfort level. Laptop computers, as well as desktops, are being ordered based on tech specs only. And the list goes on.
It’s no different for TV mounts. Consumers looking to install their televisions over a fireplace or high on a wall can conduct an online search, read the reviews, and make their purchasing decision without ever putting the unit to the test or seeing it in action.
Henry Liu, owner of Man Cave America in Alameda, CA, is well aware of this trend. Liu, whose company specializes in custom integration – selling and installing a wide range of high-end smart home, security, and A/V products – understands the convenience of the online shopping experience. Still, he is equally aware that seeing a product in action, especially a wall mount, can showcase its capabilities so effectively, it practically sells itself.
“Just about everyone who sees the mounts asks about them. They are an instant draw for our customers.”
Henry Liu, owner, Man cave America
Such is the case with the MantelMount Pull Down TV Mounts that Liu carries in his store. MantelMount units not only offer side-to-side swivel but also vertical motion (up to 26 inches). This allows consumers to mount their television over a fireplace – an extremely popular mounting option – and easily pull it down to eye level for the perfect viewing angle. In doing so, they not only enhance their TV-watching experience, but they also alleviate the neck ache and eye strain that can result from watching a TV that’s mounted too high.
Liu, who carries the full line of MantelMount products, has a television mounted on each one. They are all prominently displayed, with the MM540, MM700 and motorized MM860 on one wall, while the MM340 sits across from them on the opposite wall. According to Liu, when consumers first come across the mounted TVs in the showroom, they are immediately curious.
“Just about everyone who sees the mounts asks about them. They are an instant draw for our customers,” says Liu, who started Man Cave America back in 2011.
“But that’s just the beginning. Once we explain what the mounts are and how they function, most customers want to try them out, and we certainly encourage that. They see how easy it is to move them up and down. They can feel the quality construction. And most importantly, they see how it brings the TV down to the optimal viewing angle, which is right at eye level.”
Motorized Mounts Help Form ‘Stickier’ Relationships With Customers
The allure of the MantelMount units, on full display in Liu’s showroom, has certainly impacted sales of the product. Liu estimates that he sells “two to three” per week, with the MM700 leading the way. At first blush, that may not sound like …….